Most of us have imagined at some point or other what the property game of tomorrow will look like. We think augmented and virtual domains, the kind of technology that enables potential homeowners a walkthrough in their new prospective home.
Imagine peering out of a large window that overlooks a lush garden – without having to take a step into that house? I’m talking technological bells and whistles here that will take property to the next level. But is this level of technology really so far away? One local development firm is getting close.
But is this level of technology really so far away? One local development firm is getting close.
PHNX, a specialist property development agency with offices in Cape Town, Johannesburg and Brisbane, recently unveiled an app developed for its client Harcourts Platinum. The sophisticated software allows for ‘virtual walks’ through the property from the comfort of the user’s mobile phone along with a wide array of intuitively-designed features.
Location mapping is one such feature and provides the user with detailed, crystal-clear drone photography maps of the selected property and surrounds. Nearby attractions and points of interest are also displayed on the map, with proximity from the selected property’s location included.
But this is just the tip of the iceberg. The extensive features boasted by this app bring forth the functionality of tomorrow. Social media integration and advanced reporting is where the additional charm lies. Likewise, the inclusion of augmented reality in the app sees print ads come to life – a seamless transition from print to digital.
In the real estate industry, print is still a necessity in certain ways, but augmented and virtual reality-boosted apps like the one developed by PHNX are providing new ways to for the industry to move into the digital sphere.